What if Starbucks Marketed Like a Church?

Velveteen Rabbi has a post on her understanding of the practice of her faith. The paragraph that most caught my eye was: The phrase “observant Jew” generally means a person who observes the laws and rituals of Jewish tradition according to a standard set of interpretations. Lately, though, I’ve been wanting to use the words differently. I want to be an observant Jew–someone whose eyes are open. I want to interact with my tradition with clear vision. I want to really see Judaism, from the inside, and find joy and meaning there. I too often get the question, “are you…