“Islam has a really amazing definition of beauty,” she says. “Hijab is about how a woman can be beautiful without placing overt emphasis on her sexuality. In western society it’s quite difficult to separate the two. I design clothes that are beautiful in the way that women find each other beautiful.”
Tajima made a name for herself amongst fellow Muslim fashionistas through her blog Style Covered, which receives about 2,000+ hits a day from women looking for tips on how to look good in hijab.
Her move into fashion was fuelled by her own personal journey towards Islam. Born to a Japanese father and a British mother, both of whom were artists, Tajima grew up in a creative family deep in the heart of the Devonshire countryside.