What if Starbucks Marketed Like a Church?

So, I did my first South by SouthWest this year. Not my last, I hope, but not running back either. Was on a panel called Ghost in the Machine: Spirituality Online. The festival itself has 3 parts, film, music, and interactive, which is where our panel was. Very tech heavy, very interesting, but a bit out of my league. Nonetheless, everyone is very friendly, people wanted to learn and to talk, and overall it was a great experience. On the panel were: James McNally – moderator – Consolation Champs Rachel Barenblat – Velveteen Rabbi (SXSW post) Keven Lawver – UltraNormal…